An Indian natural spring water brand, Mulshi Springs, will be the first Indian fresh water to be exported to the European Union and France.
Mulshi Springs is the only Indian fine water to be certified for import in the EU, USA and Australia.
CEO of Mulshi Springs, Naveen Luthra said that Mulshi Springs is already available at Colette, which is a water bar and fine dining restaurant, part of an upscale, trendy retail shop in Paris. He said, “We introduced Mulshi Springs at Colette on a test basis. We have had a great response and will be commercially exporting Mulshi Springs to Europe and most probably the United States as well.”
While Naveen Luthra was unwilling to reveal details, sources said that Luthra Water Systems which bottles Mulshi Springs will start commercial export of the high-end glass-bottle version of Mulshi Springs very soon.
The company is eying a business potential of Rs 50 crore in the first year itself from the European market. Luthra refused to divulge how many cases or the volume of water that will be exported.
SOURCE: exchange4media News Service | Saturday, Jan 14,2012