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Clarification Issued by Mulshi Springs Regarding Recent Press Release and Media Reports

24th March, 2017


On 18th March, 2017 an interview with a journalist was arranged by Flynn Remedios. The sole purpose was to announce the launch of a spice water (the first of its kind in the world) in a tie up with Malabar Secrets and Mulshi Natural Spring Water. This interview was subsequent to a soft launch of the spice water in an event held at Taj Lands End in 17th March, which was well attended by prominent industrialists, socialites and the film fraternity.

Towards the end of the interview, the undersigned was asked by the journalist of the future plans of Mulshi Natural Spring Water. To this question the response was that 2017 should be an exciting year with launches of spice water, Mulshi Rocks, (a unique concept of spring water in disposable ice-trays with the idea being that a consumer should be particular about the quality of the ice as he is about water), Mulshi Effervescent, (surprisingly there is no effervescent water bottled in India despite a good demand from expatriates, tourists and business travelers from the Western world) pH9 (a natural, organic, alkaline drink which is even more alkaline than green tea and the one can get the benefits associated with green tea without the bother of preparing it) and that Mulshi had entered into a preliminary agreement for the very interesting export market in the Middle East.

To the surprise of the undersigned no press release, internet posts or any media announcement was made about spice water for spice water for which the interview was originally given for. Understandably no announcement was made about Mulshi Rocks, Mulshi Effervescent and pH9. But surprisingly, posts about Mulshi’s export possibility to Middle East was only announced.

This is is to put on record that as reported by the media talks for export are at a preliminary agreement stage and the fact is that several issues need to be concluded before finalization of the deal. Once finalized it will decided if any press release is warranted or not and if required the media will be informed accordingly.

Till such time, in order to maintain business ethics and business decorum, this corrigendum should be posted on the internet and websites who have uploaded the said posts should withdraw it.

Thank you,

For, Luthra Water Systems Pvt. Ltd.

Naveen Luthra

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