Model and actress Arshi Khan and BJP Vice President (Minorities Cell) Nevada Putman along with other Bollywood celebs will flag off the Vega Helmets Blind Walkathon on Sunday 7th February 2016, at Evershine Nagar, Malad (W) .
The event will be flagged off at 9 am and about 100 blind persons are expected to participate in the event with the Women’s Cell headed by Nevada Putman’s wife, Andreena Putman also participating with a Women’s Cyclothon.
Arshi Khan along with several other Bollywood celebrities recently launched the “Road Safety Week” campaign in Mumbai on 26th January – Republic Day. The campaign includes several proactive awareness initiatives, including the need for pillion riders of bikes and scooters to wear helmets even on interior roads. The campaign will also target women riders –whose numbers have increased exponentially on Indian roads as well college students who normally do not wear helmets.
The campaign is organized by Manish Singh of ProBikerz and supported by Vega Helmets. “One of the biggest causes of head injuries is not wearing helmets while riding said a spokesperson for Vega Helmets, and we are trying to spread the awareness that wearing a good helmet can save your life,” said Jenil Bhansali from Vega Helmets.
While the creatives for the campaign are designed by Camaal Mustafa Sikandar of DesignAge, Arshi Khan shot with Bollywood photographer Jude Fernandes for the Vega Helmets Road Safety Week campaign. Bollywood photographer Raju Asrani and others have also shot for the Vega Helmets Road Safety Campaign.
It is promoted online by IndiaNewsNetwork.IN and organized with support from the Mumbai Traffic Police Cell. Several other Bollywood and TV celebrities and actors are likely to be part of this campaign on Sunday.